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About Us

Our History • Our Team • Our Mission

Our History

Founded in 1999, APLB has a storied history
Since 1999, APLB has been at the forefront of providing a safe and loving place for grieving pet parents to find the loving and caring support they need to see them through
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Leadership

It takes a village
These are the hearts and hands that give their time and talent to ensure the APLB is here for you - today, and ALWAYS
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Mission & Vision

Healing the world one heart at a time
Our mission, vision, and values are the map, the compass, and the stars by which we chart our course to spread the message of pet loss support around the world
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Partnerships

We are stronger together
These are the organizations APLB has partnered with. Join our mission to provide pet loss support around the world.
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News

Articles & Updates
Here you will find a collection of stories and articles about related to pet loss as well as updates about what's happening at APLB
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Story Project

Stories from our members
Here you will find personal stories and photos written and submitted by our members.
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Contact Us

We would love to hear from you
Whether you have a question, concern, or comment, or just wish to say hello, contact us today! We love hearing from our APLB family
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Exclusive APLB Webinar:
A conversation on pet loss and children

A conversation with Dr. Lynsey Rinelli, veterinarian and author of a children’s book on pet loss, Goodbye for Now, and Colleen Rolland, President of the APLB

Event Details
Date: Thursday, July 10th
Time: 7:00-8:00 PM, ET
Location: via Zoom (registration required)

Register Today!

Exclusive APLB Webinar: The Benefits of Hospice Veterinary Care

Ensuring Comfort and Dignity for Pets in Their Final Days

Date: Thursday, April 3, 2025
Time: 7:00-8:00 PM, ET
Location: via Zoom (registration required)

We are excited to invite you to an exclusive members-only live webinar exploring the experience and benefits of hospice veterinary care—a compassionate approach to supporting pets and their families through end-of-life care.
Register Today!

APLB Video Support Groups

We are now offering Online Video Support Groups every Saturday from 7 pm - 9 pm EST/USA.

1st, 3rd & 5th Sundays from 1 pm - 3 pm EST/USA and every 2nd and 4th Sunday from 7 pm - 9 pm EST/USA.

Our Video Support Groups are available to all Silver and Platinum members.

If you want to learn more about our Video Support Groups, please click or tap the button below.

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Webinar: A Conversation on Pet Loss with Author E.B. Bartels

Join us for this exciting event

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Rainbow Bridge
Memorial Celebration

In honor of Rainbow Bridge Memorial Day (August 28), we are offering a 20% discount on Silver and Platinum memberships throughout the entire month of August.

By joining us, you will have the unique opportunity to create a lasting online memorial for your pet, complete with photos and stories you can cherish.

JOIN TODAY

Live Webinar

Navigating Pet Loss & Grief

Thursday, June 6th, 2024
7:00 pm – 8:00 pm Eastern

Register Now
Sponsored by:

Navigating Pet Loss & Grief, hosted by Moose’s
March, this webinar is designed to support pet
owners through the difficult journey and depth of
pet loss, anticipatory grief and understanding
guilt. This webinar will also provide 3 key
takeaways for the management of grief,
Featuring insights from renowned experts
Colleen Rolland, Association of Pet Loss and
Bereavement and Dr. Nancy Curotto, Pet Loss &
Bereavement Specialist. Attendees will have an
opportunity to ask questions of the experts.

fightpetcancer@moosesmarch.com
moosesmarch.com

Special Holiday Schedule

We understand that the holidays can be a difficult time for pet parents missing their fur babies. APLB will be extending our hours this year to help you – we’ll get through this together.

Chat Room

Sun Dec 24: 2 – 4 pm EST
Sun Dec 24: 8 – 10 pm EST
Mon Dec 25: 8 – 10 pm EST
Tues Dec 26: 8 – 10 pm EST
Wed Dec 27: 8 – 10 pm EST
Fri Dec 29: 8 – 10 pm EST
Sun Dec. 31: 2 – 4 pm EST
Sun. Dec 31: 8 – 10 pm EST
Mon Jan 1: 8 – 10 pm EST

Video Support Group

Sat Dec 9: 7- 9 pm EST
Sun Dec 10: 7- 8:30 EST
Sat Dec. 23: 7 – 9 pm EST

Click here for more info

This year the Association of Pet Loss & Bereavement (APLB) is participating in Giving Tuesday, December 3rd. Giving Tuesday is a global generosity movement, unleashing the power of people and organizations to transform their communities and the world. 

Please give generously. Together, we can make a difference in the lives of those grieving the loss of their cherished pets.

DONATE TODAY

This year the Association of Pet Loss & Bereavement (APLB) is participating in Giving Tuesday, on December 3rd. Giving Tuesday is a global generosity movement, unleashing the power of people and organizations to transform their communities and the world. 

Please give generously. Together, we can make a difference in the lives of those grieving the loss of their cherished pets.

DONATE TODAY