For nearly 20 years, I’ve solved complex operational and commercial challenges for global corporations—building teams, leading multi-million dollar projects, and driving growth.

A profound personal journey redefined my purpose. After losing my own dogs, I experienced the overwhelming isolation pet caregivers face. I identified a critical, system-wide gap in the pet care ecosystem. 🤯

I founded saudade paws to bridge this gap. We apply strategic, data-driven frameworks to one of the pet industry’s most emotionally charged challenges: supporting the pet caregiver’s in their pet’s final stage and beyond.

The Data-Driven Case for Change:
Our research reveals a systemic failure for pet caregivers:
· 91% experienced anticipatory grief.
· 66% experienced caregiver fatigue.
· 45% do not feel supported by their veterinary team.
· 43% felt their grief was not recognized by those around them.

This isn’t just a compassion gap—it’s an operational one that erodes client loyalty and accelerates staff burnout.

My Mission:
I translate the chaotic experience of pet loss into structured, scalable solutions that serve two key groups:

1. I equip the caregivers with knowledge, tools and the clarity for their pet’s final stage to not lead with fear, but love.
2. I equip pet service professionals with workshops, systems, protocols, and resources to:
· Confidently educate and guide clients through animal hospice and end-of-life care.
· Safeguard their teams from compassion fatigue.
· Build unbreakable client trust and loyalty.

I believe supporting an animal means systematically supporting the person who loves them. ❤️

An official member of The International Association for Animal Hospice and Palliative Care (IAAHPC) 💪🏼