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Leadership

striving for excellence

Board of Directors

Colleen Rolland

President

Colleen Rolland is President of the Association for Pet Loss and Bereavement (APLB), commencing her term in August 2019. She is a Pet Loss Grief Specialist, certified through the American Association of Health Care Professionals and trained as a Pet Loss Counselor with the renowned Dr. Wallace Sife, a private practice Psychologist and founder of APLB, in 2014. Colleen became his Deputy Trainer and was asked to join their Board of Directors in January 2015.

Dr. Michelle Crossley

Vice President

Dr. Michelle Crossley joined APLB while preparing for her doctoral dissertation that explored pet loss and human bereavement. She quickly volunteered to be the Newsletter Editor and began working with Dr. Sife in this capacity. After some time, Michelle joined the Board of Directors and was then certified as a Pet Loss Grief [Counselor] Specialist under the training of Dr. Sife.

Marsha Zimmer

Treasurer

Marsha became a member of the APLB in 2014 when she was searching for support after the loss of her heart dog Lucy.
Shortly after joining, she took the APLB Pet Loss Grief Specialist class facilitated by Dr. Wallace Sife. The intent was to volunteer as a Chat Host which she gladly did for two years.

Saskia Scott

Secretary

Saskia Scott recently graduated with a Master’s degree in English Literatures and Cultures. During her postgraduate studies, she focused primarily on the subject of pet death in literature and on how the genre of animal literature can support bereaved pet guardians as they heal after the loss of a beloved companion animal.

Executive Officers

President

Colleen Rolland

Vice President

Dr. Michelle Crossley

Treasurer

Marsha Zimmer

Secretary

Saskia Scott

Board Members

Colleen Rolland

Dr. Michelle Crossley

Marsha Zimmer

Saskia Scott

Alana Birchall

Chat Room & Video Support Group Pet Loss Grief Specialists (PLGS)

Barbara Baratta

Kathy Bright

Renee Freeman

Judy Liu

Kathy Mandell

Pam Michel

Kara Mayernik

Marshall Neely

Nina Papazian

Sofia Sanatrix

Courtney Wennerstrom

Instructors

Dr. Michelle Crossley

Colleen Rolland

Nina Papazian

Saskia Scott

Russell Elleven (intern)

Social Media Coordinators

Sofia Sanatrix

Renee Freeman

Christy Burbidge

Kathy Mandell

Marshall Neely

The Association for Pet Loss and Bereavement (APLB) is a non-profit association of volunteers who are experienced and knowledgeable in the subject of pet loss and grief. Our chat room is free to all. 

Our Board of Directors meets bi-monthly to pursue our goals and objectives as an association. If you become a member and are interested in becoming a volunteer on one of our many committees, or the Board of Directors, please contact us.

Our beloved animal companions have brought us together, and in honor of them, we are here to provide our assistance to anyone who requests it.

The APLB is a non-profit, 501(c)(3) charitable organization.

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Colleen Rolland

President

Colleen Rolland is President of the Association for Pet Loss and Bereavement (APLB), commencing her term in August 2019.  She is a Pet Loss Grief Specialist, certified through the American Association of Health Care Professionals and trained as a Pet Loss Counselor with the renowned Dr. Wallace Sife, a private practice Psychologist and founder of APLB, in 2014.  Colleen became his Deputy Trainer and was asked to join their Board of Directors in January 2015.

Under Colleen’s leadership, APLB adopted new Mission and Vision statements, identified Core Values, built & delivered a robust website, introduced new Chat Room technology, implemented a new 4-tier membership plan and benefit structure, installed new membership technology, and implemented Google Suite throughout the organization.  She co-wrote, implemented, and delivered a revised & expanded new Pet Loss Grief Specialist training program, which has certified 48 new specialists since February 2021, and co-authored the article “Overcoming the stigma of Pet Loss: considerations for counseling professionals.” Human-Animal Interactions Journal, November 2022.  She is interviewed regularly and participates in webinars internationally.

Colleen founded Pet Bereavement Services (PBS) in 2014 and continuously works with grieving clients. PBS aims to help establish such services across Canada, making compassionate grief support available to all who need it.

In her professional life, she had a 23-year career in an executive senior management position in a Property and Casualty Insurance software company; first as Director, and then as Vice-President of Corporate Sales & Service.  

Colleen has an Honours Bachelor’s Degree in Classics & Anthropology and a Master’s Degree in Classics from McMaster University in Hamilton, Ontario, Canada.  She received the prestigious Social Sciences & Humanities Research Council scholarship for her Master’s studies.

Colleen lives on the Niagara Escarpment, which UNESCO has designated a World Biosphere Reserve, with her two saucy cats and a newly rescued and extremely naughty pup. She also rides her gracious gelding as often as possible.

Michelle Crossley

Vice President

Dr. Michelle Crossley joined APLB while preparing for her doctoral dissertation that explored pet loss and human bereavement. She quickly volunteered to be the Newsletter Editor and began working with Dr. Sife in this capacity. After some time, Michelle joined the Board of Directors and was then certified as a Pet Loss Grief [Counselor] Specialist under the training of Dr. Sife.

In her time with APLB, Michelle has worked in collaboration with other volunteers to improve the services provided by the organization. Specifically, she was able to contribute to the redevelopment of the Pet Loss Grief Specialist training by using her skills as a counselor educator. Michelle has represented APLB at different professional conferences, through collaborative publications, in the media, and internationally.

In her spare time, Michelle enjoys spending special moments with her partner and their three children and three dogs. She is a professional counselor and counselor educator by training and is an Associate Professor of Clinical Mental Health Counseling at Rhode Island College.

Marsha Zimmer

Treasurer

Marsha became a member of the APLB in 2014 when she was searching for support after the loss of her heart dog Lucy.

Shortly after joining, she took the APLB Pet Loss Grief Specialist class facilitated by Dr. Wallace Sife. The intent was to volunteer as a Chat Host which she gladly did for two years.

Marsha is currently the Treasurer for the APLB, a position she has held since 2017.

Retiring from AT&T, she brings 30 years of Customer Service, Accounting and Corporate Management to the table.

In addition, Marsha and her husband Mark (a retired Veterinarian and APLB Newsletter contributor) owned and operated a Veterinary Clinic and Pet Bird Store. Being closely involved with animal related businesses gave her a first hand perspective of the Veterinarian/Client, Veterinarian/Patient and Human/Pet Relationship as well as an understanding of the stresses experienced by the staff in the animal clinic environment.

Marsha resides in Michigan with her husband Mark. Their 3 dogs, 5 cats and a turtle let them share the home with them.

Saskia Scott

Secretary

Saskia Scott recently graduated with a Master’s degree in English Literatures and Cultures. During her postgraduate studies, she focused primarily on the subject of pet death in literature and on how the genre of animal literature can support bereaved pet guardians as they heal after the loss of a beloved companion animal.

Her devotion to supporting grieving pet guardians began four years ago, after the sudden death of her childhood West Highland Terrier, Taps. Saskia’s love for Westies later led her to meet her now‑husband, Brad, and his own childhood Westie, Oscar. Since Oscar’s passing, Saskia and Brad have cherished spending time with their neighbours’ pets—Smartie the Cockapoo and Cupcake, a black Domestic Shorthair. Taps is also survived by his beautiful tortoise sister, Yoshi.

Saskia feels deeply honoured to now be part of the wonderful APLB and looks forward to supporting pet grievers alongside the team.

Exclusive Members-Only Webinar:

A conversation on the human face of shelter and rescue work with Dillon Dodson

Join us for this exciting event
We are delighted to invite you to an exclusive members-only webinar featuring Dillon Dodson, veterinary social worker, Director of Social Work at the Toronto Humane Society, and Vice President of our partner organization, the International Association of Veterinary Social Work. This special event is designed to shine a light on the human side of animal welfare work in rescues and shelters.

Event Details
Date: Thursday, October 30th, 2025
Time: 7:00-8:00 PM, ET
Platform:  Zoom (registration required)

Celebrate Rainbow Bridge
Remembrance Day

Join the Association for Pet Loss and Bereavement today and create a special online memorial for your pet. Enjoy 20% off a Silver or Platinum membership— offer ends September 7.

Discount is automatically applied at checkout

Rainbow Bridge
Memorial Celebration

In honor of Rainbow Bridge Memorial Day (August 28), we are offering a 20% discount on Silver and Platinum memberships throughout the entire month of August.

By joining us, you will have the unique opportunity to create a lasting online memorial for your pet, complete with photos and stories you can cherish.

This year the Association of Pet Loss & Bereavement (APLB) is participating in Giving Tuesday, December 3rd. Giving Tuesday is a global generosity movement, unleashing the power of people and organizations to transform their communities and the world. 

Please give generously. Together, we can make a difference in the lives of those grieving the loss of their cherished pets.

This year the Association of Pet Loss & Bereavement (APLB) is participating in Giving Tuesday, on December 3rd. Giving Tuesday is a global generosity movement, unleashing the power of people and organizations to transform their communities and the world. 

Please give generously. Together, we can make a difference in the lives of those grieving the loss of their cherished pets.