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Mission & Vision

The APLB was founded by Dr. Wallace Sife (b. August 12, 1932, d. April 8, 2020), the pioneer in pet loss and grief recovery.


APLB’s mission is to promote and expand the field of pet loss and grief support by providing pet family support services and resources that honor the human/animal bond. We also provide comprehensive training for professionals in the veterinary, mental health and pet industry fields with relevant, up-to-date and proven educational tools to advance their knowledge in offering front-line support to grieving families.


ALPB’s vision is to foster a society in which on-going empathetic pet loss and grief support services are widely accepted and available to pet families. We aspire to continue to discover, develop and deliver pet loss coping strategies as well as new and innovative support services. Our commitment is to communicate and inform pet industry professionals of the importance and need for pet families to have the necessary access to support resources.


Our values are:

Compassion – is constant in our efforts to provide an atmosphere of understanding of a pet parent’s pain in grief and we have a desire to mitigate that pain through coping strategies and support resources.

Integrity – is dedicated to pursuing honest, transparent and ethical initiatives that will enhance our member benefits to our loyal members.

Empowerment – strives to empower our members with education, networking and opportunities to engage in providing support to others.

Excellence – endeavors to cultivate and train our team(s). Goal setting and achieving those benchmarks are vital to our success.

Community – is committed to collaborating and partnering with other organizations, associations and for-profit businesses to foster synergy and best practices for pet parents and pet industry professionals.

Fiscal responsibility – is unwavering in our commitment to set standards of fiscal procedures and internal controls that demonstrate our responsibility to the fees collected and donations received.

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Live Webinar

Navigating Pet Loss & Grief

Thursday, June 6th, 2024
7:00 pm – 8:00 pm Eastern

Sponsored by:

Navigating Pet Loss & Grief, hosted by Moose’s
March, this webinar is designed to support pet
owners through the difficult journey and depth of
pet loss, anticipatory grief and understanding
guilt. This webinar will also provide 3 key
takeaways for the management of grief,
Featuring insights from renowned experts
Colleen Rolland, Association of Pet Loss and
Bereavement and Dr. Nancy Curotto, Pet Loss &
Bereavement Specialist. Attendees will have an
opportunity to ask questions of the experts.

Special Holiday Schedule

We understand that the holidays can be a difficult time for pet parents missing their fur babies. APLB will be extending our hours this year to help you – we’ll get through this together.

Chat Room

Sun Dec 24: 2 – 4 pm EST
Sun Dec 24: 8 – 10 pm EST
Mon Dec 25: 8 – 10 pm EST
Tues Dec 26: 8 – 10 pm EST
Wed Dec 27: 8 – 10 pm EST
Fri Dec 29: 8 – 10 pm EST
Sun Dec. 31: 2 – 4 pm EST
Sun. Dec 31: 8 – 10 pm EST
Mon Jan 1: 8 – 10 pm EST

Video Support Group

Sat Dec 9: 7- 9 pm EST
Sun Dec 10: 7- 8:30 EST
Sat Dec. 23: 7 – 9 pm EST