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The Association for Pet Loss and Bereavement and Moose’s March Partner to Combat Pet Cancer and Provide Support

August 20, 2024 – The Association for Pet Loss and Bereavement (APLB) a leading nonprofit organization that offers support and resources to individuals and families grieving the loss of a pet is proud to announce a new partnership with Moose’s March, a 501c3 dedicated to the early detection of pet cancer. This partnership aims to bridge the gap in support and resources for pet owners, providing hope and saving more lives through early cancer detection and compassionate bereavement services.

As many pet lives are tragically lost to cancer, the need for early detection and comprehensive support has never been greater. APLB provides crucial emotional support to pet owners dealing with loss, while Moose’s March is committed to raising awareness and funds for the testing of early detection in underserved areas. Together, these two organizations will create a stronger network of care for pets and their families.

Colleen Rolland, President of APLB, expressed her enthusiasm for the partnership: “At the Association for Pet Loss and Bereavement, we understand the profound impact that the death of a pet can have on individuals and families. By partnering with Moose’s March, we are not only supporting those who have experienced loss but also working proactively to prevent such tragedies through early detection. My heart dog, Lily, died from hemangiosarcoma; this partnership is meaningful not only for me, but for the clients that I see and the thousands of grieving people who visit our Chat Room annually. Cancer is one of the causes of pet loss that we see. This collaboration represents a unified effort to provide hope, healing, and a brighter future for our beloved pets and their pet parents.”

Tricia Montgomery, Founder of Moose’s March, shared her heartfelt sentiments: “Moose’s March was born out of loss of Moose from Stage 4 Lymphoma, along with a deep love for our pets and a commitment to saving lives. Joining forces with the Association for Pet Loss and Bereavement allows us to extend our reach and impact, offering both preventative measures and compassionate support. Together, we can make a significant difference in the fight against pet cancer and provide solace to those who have lost their furry companions. This partnership is a testament to our shared dedication to the well-being of pets and their families.”

The combined efforts of APLB and Moose’s March will enhance their ability to offer vital resources and support to pet owners facing cancer and loss. By working together, the organizations hope to make a profound impact in the fight against pet cancer and provide the emotional support that families need during these difficult times, working tirelessly to ensure that every pet has a chance for a healthy, happy life.

For more information about the partnership and upcoming initiatives, please visit APLB and Moose’s March.

Media Contact:

Tricia Montgomery
Media Relations
tricia@aplb.org

(630) 747-9171

About the Association for Pet Loss and Bereavement (APLB):
The Association for Pet Loss and Bereavement (APLB) is a 501(c)(3) nonprofit organization that offers support and resources to individuals and families grieving the loss of a pet. With a network of compassionate professionals and volunteers, APLB provides support through their online chat room and video support groups and offers a Pet Loss Grief Specialist training biannually.

About Moose’s March:
Moose’s March is a 501(c)(3) nonprofit organization dedicated to the early detection of pet cancer. Through awareness campaigns, fundraising efforts, and educational programs, Moose’s March strives to save pet lives and provide hope to pet owners everywhere.

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Exclusive Members-Only Webinar:

A conversation on the human face of shelter and rescue work with Dillon Dodson

Join us for this exciting event
We are delighted to invite you to an exclusive members-only webinar featuring Dillon Dodson, veterinary social worker, Director of Social Work at the Toronto Humane Society, and Vice President of our partner organization, the International Association of Veterinary Social Work. This special event is designed to shine a light on the human side of animal welfare work in rescues and shelters.

Event Details
Date: Thursday, October 30th, 2025
Time: 7:00-8:00 PM, ET
Platform:  Zoom (registration required)

Celebrate Rainbow Bridge
Remembrance Day

Join the Association for Pet Loss and Bereavement today and create a special online memorial for your pet. Enjoy 20% off a Silver or Platinum membership— offer ends September 7.

Discount is automatically applied at checkout

Rainbow Bridge
Memorial Celebration

In honor of Rainbow Bridge Memorial Day (August 28), we are offering a 20% discount on Silver and Platinum memberships throughout the entire month of August.

By joining us, you will have the unique opportunity to create a lasting online memorial for your pet, complete with photos and stories you can cherish.

This year the Association of Pet Loss & Bereavement (APLB) is participating in Giving Tuesday, December 3rd. Giving Tuesday is a global generosity movement, unleashing the power of people and organizations to transform their communities and the world. 

Please give generously. Together, we can make a difference in the lives of those grieving the loss of their cherished pets.

This year the Association of Pet Loss & Bereavement (APLB) is participating in Giving Tuesday, on December 3rd. Giving Tuesday is a global generosity movement, unleashing the power of people and organizations to transform their communities and the world. 

Please give generously. Together, we can make a difference in the lives of those grieving the loss of their cherished pets.